WalMart Debuts 'Great for You' Seal

You may like the food you buy, but is it "Great for You"?

Wal-Mart Stores Inc. plans to help its customers figure that out by adding a new green icon that reads "Great for You" to packaging of some of its house-brand foods.

The green and white seal, which shows the stylized outline of a human figure with its arms spread toward the sky, is part of a multiyear campaign the world's largest retailer is undertaking to promote healthier products and fight childhood obesity.

Food makers and sellers have come under scrutiny in the past for adding nutritional seals to the fronts of packages. The Food and Drug Administration said in 2009 that some companies used them misleadingly and it is developing its own standards.