Bud.tv Canned

MILWAUKEE (AP) - Bud.TV has gone, well, flat. Anheuser-Busch is canning the online television network it set up to help capture the attention, hearts and beer-buying dollars of younger fans.

The site featured online series, standup comedy routines and other content. But it never really lived up to the hype the Bud-makers hoped. It drew just over a quarter million visitors in its first month and dropped to a little over half that just a month later.

And it was an expensive project. Bud.TV cost about $15 million to start in 2007. And it never quite reached the 3 million visitors per month the company was looking for. Visitors to the site now will see a message thanking them for stopping by and suggesting they visit sites for the firm's two biggest brands, Bud Light and Budweiser.