But I WANT It!

NEW YORK (AP) - Some parents who are economically squeezed are
writing toy makers asking them to quit marketing directly to their
children.
One man in Indiana wrote that such ads put parents in the tough
spot of having to tell their kids they can't afford the toys the
kids want.
A group called the Campaign for a Commercial-Free Childhood says
some 1,400 of its members and supporters have contacted 24 leading
toy companies and retailers. The group wants toy ads directed at
parents, not children. The campaign says it's "not fair" to
encourage kids to nag for gifts their parents can't afford.
The Toy Industry Association argues that children "are a vital
part of the gift selection process."
A consultant to the industry says toy companies advertise to
kids "because it works."

(Copyright 2008 by The Associated Press. All Rights Reserved.)